The Problem

Vivek had a low GPA, and his work history was a patchwork of unrelated jobs which made his profile seem directionless. He was concerned that his inconsistent experiences would not appeal to reputable business schools.

Our Strategy

Vivek's varied job experiences showed a consistent theme - his ability to solve problems for customers. Our strategy was to connect these experiences, showing a potential consultant in the making. We aimed to illustrate how an MBA would help him solve bigger problems on a larger scale, focusing on his customer engagement skills and his knack for process improvements.

How we Implemented our Strategy

We closely examined Vivek's diverse job roles and identified a recurring theme of customer engagement and problem-solving. He had improved customer satisfaction ratings by 15% at a retail job and resolved 200+ daily queries at a call centre role.
Despite the unrelated jobs, we highlighted his knack for process improvements. At a logistics firm, he suggested a routing algorithm that reduced delivery times by 20%, saving the company ₹10 lakhs annually.
We tied these experiences to his goal of becoming a consultant to help businesses enhance their customer experiences. His intent to leverage an MBA to gain the necessary business acumen and networks was clearly elucidated, showing a thought-out path toward achieving his aspirations.
The tailored narrative demonstrated his 730 GMAT score, ability to learn and add value in varied settings, making his profile intriguing despite a low GPA and random job history. This unique portrayal helped Vivek secure an admit from Duke Fuqua School of Business, proving that a well-strategized application can overcome profile shortcomings.