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Is Masters in Business Analytics Degree Worth It ?

The growth of any business is dependent on the right intuitions of a business leader and the length of a risk that he or she is willing to take in order to take the business to the next level.

These risks are generally based on some previous experiences and research into the same but with the revolution that Big Data has created, every industry wants to take advantage of the abundance of data that could aid them in decision making to gain an edge over the companies in the same field.

For mining the right information that could positively affect their decisions, these industries require data professionals.

is masters in business analytics degree worth it intro

This professional could be graduates from the fields like business administration, business, management, accounting, marketing, economics, statistics, computer, or information science.

The Masters in Business Analytics degree equips you with advanced knowledge of Data Science, Information Theory, Business Intelligence, and Computer Science.

The students with this degree are on the priority list of any industry with increasing adoption of Big data in decision making, they want individuals who can filter the information and are adept in the quantified aspect of the business.

This requires a great understanding and deep knowledge of the specific business for the evaluation of existing systems and the formulation of strategies to make them better.

Further, the role of a business analyst is to provide an effective channel of communication between the various departments.

Now coming to the part, what makes this course an appealing choice for the students?

This course has been high in demand due to the increasing interest of the companies in Business analytics in the IT sector as the companies which don’t have a regular business analyst are going out to the lengths of hiring a Business analyst .

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Is Masters in Business Analytics Degree Worth It? 

Why Masters in Business Analytics worth it?

is masters in business analytics degree worth it jobs

Excellent job prospects

Every organization no matter its size is keen to invest in Business analytics, according to a report published by Mckinsey Global Institute, United states could fall short of 140,000 to 190,000 people with analytical skills and as well as 1.5 million managers and analysts with the knowledge of analytics.

Top recruiters for the program

Some of the major firms recruiting from the program include Facebook, Google, Amazon, eBay, Paddy Power, Capgemini, Mozilla, IBM.

is masters in business analytics degree worth it project growth

Projected growth

According to “The Quant Crunch” a study performed by Burning Glass Technologies, Business-Higher Education Forum (BHEF), and IBM, by 2020 the number of Data Science and Analytics job listings is projected to grow by nearly 364,000.

According to the US Bureau of Labour Statistics, Business Analysts jobs are predicted to increase by 20% by 2020

Salary Stats

According to wall-street journal the median salary of an Analytics professional with up to 3 years of professional experience is $65,000 and this amount increases with the increase in number of years of experience.

In the US, the employment rate for Masters in Business Analytics graduates is 69.4%.

various Industries

Numerous industries that where you can get recruited post your graduation

As no industry is untouched from the revolution of Big Data, almost every industry hires a Business analyst for example, government, healthcare, finance, banking, investment, logistics to name a few.

Various job profiles to choose from

There are many job profiles to choose from considering the domain and wide reach of the need of Business analytics.

  1. Business Consultant
  2. Data Scientist
  3. Marketing Analyst
  4. Business Analyst
  5. Analytics Consultant
  6. Data Solutions Architect
  7. Business Intelligence and Analytics
  8. Consultant
  9. Metrics and Analytics Specialist.

The future scope of this program can be predicted by the interest of giant organizations like Walmart which is collecting 2.5 petabytes of data every hour from its customers. It is not only about decision making for an organization but could change the way company policies are framed.

Companies are utilizing the data for analyzing customer choices and preferences for a specific product or service and are developing such methods that would enhance the user experience every single time.

The amount of information collected is enormous but to churn out the important ones that could bring a huge change towards framing an effective policy is the work of a business analyst.

Hence, to handle the increasing amount of information companies like Facebook, Amazon and Google are investing heavily in Data Analytics.

With a rapidly developing world, we are also witnessing a content-heavy world, every website, social media platform is hungry for your personal information to take a look inside your mind and read how you analyze and on what basis you make your choices.

The world around us is getting concentrated over the internet and everything that we do, for example, restaurants that you visit, the places you visit is captured and saved on your phone.

If you taking a cab from your office to your home, the cab company automatically saves your destinations. This shows that your information is being used to enrich the user experience for you and to save you from the hassle of entering your destination every day.

This is just an small example of how a piece is used, the home-page on your Youtube app is another reflection of the kind of content a person likes to see and You-tube sends it recommendations and suggestions on the basis of what you previously watched.


All and all we can say that, the Analytics has a great potential even in the future apart from its present use by the companies. To optimize the use of this humongous amount of information available to us, companies will fight tooth and nail to extract anything that could give their competitions a good beating.

This will bring ample opportunities for the students with Masters in Business Analytics degree in various fields with handsome salary packages and remarkable career growth with only few years of experience.

Hence, yes you can say that this degree is worth your money and time and will only open new avenues of opportunities for you.

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