LBS Business Analytics is officially called the Masters in Analytics and Management (MAM). It is a one-year London Business School programme combining business, data analytics and machine learning. For the 2026 intake, tuition is approximately ₹68.44 lakh (£52,950), while the MAM2026 class has 85 students from 30 nationalities.
📊 LBS Business Analytics 2026 – Quick Facts
| Key Detail | LBS Masters in Analytics and Management |
|---|---|
| Official Programme Name | Masters in Analytics and Management (MAM) |
| Programme Duration | 1 year, with an optional fourth term |
| Location | London, UK |
| 2026 Tuition Fee | Approx. ₹68.44 lakh (£52,950) |
| Class Size | 85 students |
| Women | 48% |
| Nationalities | 30 |
| GMAT/GRE | Required; no minimum, GMAT 555+ recommended |
| Latest Career Outcome | 96% received an offer within 3 months |
Introduction
LBS Business Analytics commonly refers to the London Business School Masters in Analytics and Management, or MAM. The programme combines analytical skills with management knowledge for students targeting data-driven business careers.
Unlike a purely technical analytics degree, LBS MAM covers data science, machine learning and Python alongside strategy, finance, marketing and operations. This makes it particularly relevant for careers where data needs to be translated into business decisions.
Does London Business School Offer Business Analytics?

Yes. London Business School offers business analytics through its Masters in Analytics and Management (MAM). The official programme is not called an MSc Business Analytics or MSBA.
LBS describes MAM as a programme built around the intersection of business, data and machine learning. It targets students interested in business and data analyst careers across consulting, technology, finance, retail, healthcare and other sectors.
Therefore, searches for “LBS Business Analytics”, “LBS MSBA” or “London Business School Business Analytics” generally refer to this MAM programme.
What Is the LBS Masters in Analytics and Management?
The LBS Masters in Analytics and Management is a one-year programme combining data analytics with general management. It is designed for recent graduates who want analytical skills without limiting themselves to purely technical roles.
The programme develops skills in Python, data management, statistics, machine learning and decision modelling while also covering areas such as strategy, finance, marketing, accounting and operations.
This combination helps graduates prepare for roles where they need to analyse data and communicate its commercial meaning to managers, clients and other decision-makers.
Who Is Eligible for LBS Business Analytics?
LBS Business Analytics is designed for recent graduates with a strong quantitative background and up to two years of postgraduate work experience. Applicants should normally have graduated within the previous two years.
| Eligibility Requirement | LBS MAM Requirement |
|---|---|
| Undergraduate Degree | Strong degree equivalent to a UK 2:1 or above |
| Preferred Subjects | Engineering, mathematics, sciences, computing, economics, accounting, finance, business or management |
| Other Degrees | Accepted where strong quantitative ability can be demonstrated |
| Work Experience | Up to 2 years of postgraduate work experience |
| GMAT/GRE | Required before application submission |
| Technical Skills | Programming and data visualisation knowledge is considered a plus |
The official LBS MAM eligibility page specifically highlights strong quantitative ability, achievement and leadership potential.
What GMAT Score Is Required for LBS Business Analytics?
LBS has no minimum GMAT score for MAM but recommends applicants apply with a GMAT score of 555 or above. Applicants must take the GMAT, GMAT Focus or GRE before submitting their application.
LBS does not currently publish an official average GMAT score for the Masters in Analytics and Management. Figures such as 690 or 700 found on third-party websites should therefore not be treated as the official LBS Business Analytics average.
Because the MAM curriculum includes statistics, data science and machine learning, applicants should still aim to demonstrate strong quantitative ability through their academic record and test performance.
What Is the LBS Business Analytics Class Profile?

The LBS MAM2026 class has 85 students, 48% women and 30 nationalities. The class is highly international and includes students from quantitative, technical and business-related academic backgrounds.
| Class Profile | MAM2026 |
|---|---|
| Students | 85 |
| Women | 48% |
| Nationalities | 30 |
| Europe excluding UK | 35% |
| East Asia | 32% |
| South Asia | 17% |
| North America | 5% |
| UK | 4% |
The 17% South Asian representation also makes the programme relevant for Indian applicants seeking an international analytics and management classroom.
What Is the LBS Business Analytics Curriculum?
The LBS Business Analytics curriculum combines data analytics, machine learning and AI with core business subjects. Students move from quantitative preparation into analytics, management, electives and applied learning during the programme.
Pre-Programme Preparation
Before Term 1, students complete preparatory modules that include Data Analytics, Linear Algebra, Accounting and Finance. These modules establish the foundation needed for the programme's analytical and business coursework.
Term 1 Core Courses
Term 1 develops core analytics skills alongside fundamental management knowledge.
- Applied Statistics with Python
- Data Management
- Data Science for Business
- Data Visualisation & Story Telling
- Financial & Managerial Accounting
- Marketing
- Performing in Organisations
- The Economics of Marketplaces
- Using Data-Science Responsibly
Term 2 Core Courses
Term 2 builds more advanced analytical and decision-making capabilities while expanding the management component.
- Business Strategy
- Decision Analytics & Modelling
- Finance
- Generative AI Product Design
- Machine Learning for Big Data
- Operations Management
- Electives
Applied Learning and Optional Fourth Term
Students can also participate in LondonLAB, Global Experiences, electives and career development activities. An optional fourth term allows additional electives or international exchange, subject to programme conditions and additional fees.
See the latest LBS MAM programme curriculum.
How Much Does LBS Business Analytics Cost?
The LBS Business Analytics tuition fee for the 2026 MAM intake is approximately ₹68.44 lakh (£52,950). The fee is the same for domestic and international students and does not include programme-related travel or living expenses.
| Cost | 2026 Amount |
|---|---|
| Tuition Fee | Approx. ₹68.44 lakh (£52,950) |
| Student Association Fee | Approx. ₹25,853 (£200) |
| Application Fee | Approx. ₹16,158 (£125) |
| Commitment Fee | Approx. ₹2.59 lakh (£2,000), deducted from tuition |
| Reservation Fee | Approx. ₹7.76 lakh (£6,000), deducted from tuition |
Applicants should also budget separately for accommodation, food, transport, travel and other living expenses in London.
How Do You Apply for LBS Business Analytics?
You apply for LBS Business Analytics by submitting the LBS MAM application with your essays, GMAT or GRE, CV, transcripts, reference and required supporting documents. The application fee is approximately ₹16,158 (£125).
The main application components include:
- Application form: Complete the online LBS application.
- Essays: Explain your goals, motivation, leadership and reasons for choosing MAM.
- GMAT or GRE: Take the test before submitting the application.
- One-page CV: Include academic, internship, professional and extracurricular experience.
- Academic transcripts: Provide a record of your undergraduate education.
- Reference: One professional or academic reference is required.
- English test: Required where applicable under LBS language requirements.
LBS advises applicants to apply as soon as possible because competition can become intense during the final months of the admissions cycle.
What Jobs Can You Get After LBS Business Analytics?
LBS Business Analytics graduates can target business analyst, data analyst and analytics-focused roles across consulting, technology, finance, retail, healthcare and other sectors. The programme is particularly suited to jobs combining quantitative analysis with business decision-making.
According to the latest official LBS career data, 96% of MAM2025 graduates received an offer within three months of graduation.
| Career Outcome | Latest Official Data |
|---|---|
| Received an Offer Within 3 Months | 96% |
| Highest Reported Salary | Approx. ₹1.27 crore (£98,594) |
The highest reported salary should not be confused with an average salary. LBS currently presents it as the highest salary reported among the 2025 cohort.
See the latest LBS MAM career outcomes.
Is LBS Business Analytics Worth It?

LBS Business Analytics can be worth it for students targeting careers that combine analytics with management, strategy or commercial decision-making. It is less suitable for students seeking a purely technical data engineering or computer science degree.
The programme's main advantage is its combination of analytics and business. Students learn technical subjects such as Python, data science, machine learning and modelling while also studying strategy, finance, marketing and operations.
This makes MAM particularly relevant for careers where professionals need to understand data and explain what that data means for business decisions.
Who Should Consider LBS MAM?
The programme is a strong fit for students targeting roles such as business analyst, data analyst, analytics consultant or other data-driven commercial positions.
Who May Prefer Another Programme?
Students primarily interested in software engineering, advanced computer science, deep technical data engineering or research-heavy statistics may find a specialised technical master's degree more aligned with their goals.
Is LBS Business Analytics Good for Indian Students?
Yes, LBS Business Analytics can be a strong option for Indian students with quantitative backgrounds who want analytics-focused business careers. Engineering, computer science, economics, finance, mathematics and similar backgrounds align particularly well with the programme.
Indian applicants should focus on:
- Quantitative ability: Highlight mathematics, statistics, analytics or quantitative coursework.
- Technical skills: Show Python, programming, data analysis or visualisation experience where available.
- Projects and internships: Explain how you used data or analysis to solve practical problems.
- Career goals: Clearly state whether you are targeting consulting, technology, finance, analytics or another business function.
- Financial planning: Consider tuition and the broader cost of living in London before applying.
Indian students comparing UK options can also explore our Masters in Business Analytics in UK guide.
How Does LBS Business Analytics Compare With Other MSBA Programs?

LBS MAM is more management-focused than many traditional MSBA programmes while still providing strong analytics training. Its curriculum deliberately connects data science and machine learning with business strategy, finance, marketing and operations.
This makes programme fit important. Students should compare curriculum, career outcomes, location, fees and the balance between technical and business coursework rather than choosing only based on the school name.
You can compare additional programmes through our best MSBA colleges, Masters in Business Analytics in Europe and Imperial Business Analytics guides.
Related Blogs
- Masters in Business Analytics in UK
- Masters in Business Analytics in Europe
- Best MSBA Colleges
- Imperial Business Analytics
Conclusion
LBS Business Analytics, officially the Masters in Analytics and Management, is best suited to students who want to combine analytical skills with business knowledge. Applicants should consider the programme if their career goals require both data-driven problem-solving and the ability to turn analysis into practical business decisions.