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MBA in Digital Marketing

Overview

Digital marketing has been a boost to many companies whether they be MNCs or a start-up company as well. Digital marketing is a platform for product endorsements through social media, television advertisements, etc. Digital marketing is important as it helps to advertise the product to numerous people globally. An MBA in digital marketing also deals with product endorsement and how to design a product to increase the sales of the company.

Eligibilty

Students who have a Bachelor’s Degree in a minimum 3-year course of any degree from a university recognized by the University Grants Commission. Also, candidates should qualify for any one of these exams, CAT/GMAT/XAT/MAT as per the requirements of the university. The scores should be more than 50% overall. Also, the tenth and twelfth-grade marks have to be more than 50%. 

Top Universitites

These are the top universities in India that provide MBA Digital Marketing course. 

  1. ISME – International School of Management Excellence
  2. RIMT University 
  3. Integral University
  4. Centurion University
  5. RVS Institute of Management 
  6. Rai University
  7. JK Lakshmi Pat University
  8. ITM Business School
  9. NIIT University and so on.

Curriculum 

The core courses for MBA in Digital Marketing include:

  • Management Marketing
  • Business Systems and Procedures
  • Advertising Communication
  • Web Analysis
  • Social Media Marketing
  • Consumer Behaviour
  • World Economic System
  • Internet Marketing Strategies 
  • Search Engine Optimization and Search Engine Marketing 
  • Marketing Research
  • Data Analytics and Data Mining
  • Internet Technologies
  • Web Designing and Development
  • Website and UI Optimization and so on

Fee Structure

The MBA course fee is might vary for each university but the average course fee ranges from INR 17,000 to 7,00,000 per annum. 

Career Options

There are a lot of career options for students who have pursued an MBA in Digital Marketing. As digital marketing has developed to a great extent all around the globe, its demand has also grown in the past few years given the higher use of social media platforms by population worldwide. 

 Let us see a few career options:

Search Engine Optimization (SEO) Manager

An SEO Manager is responsible for assisting their clients or the company in search engine marketing. They need to develop and plan the SEO strategy, suggest and keep track of the updates of the productivity, design as per the targeted audience, identify any problems with the website by collaborating with web developers, etc. The eligibility requirements for this role are candidates should have work experience as an SEO manager or any similar role, should be familiar with HTML, JavaScript, should have knowledge in web analytics, marketing, etc. The average salary of an SEO Manager ranges from $65,000 to $100,000 per annum.

Digital Marketing Strategist

A digital marketing strategist is someone who takes responsibility for creating and managing the digital strategy of the client. They are needed to design digital strategies for their clients to increase their productivity and sales. Their responsibilities include developing a strategy for the client and updating it, work with project managers to meet the requirements, able to develop as per the target audience, etc. The eligibility requirements for this role are good communication skills, work experience (3 years or above) in digital skills, etc. The average salary of a digital marketing strategist ranges from $30,000 to $100,000 per annum.

Social Media Manager

A Social Media Manager is someone who oversees the social media marketing of the company. The role of a Social Media Manager is to publish content relevant to the product, overseeing social media, writing content as per the targeted audience, etc. To become eligible for this role prerequisites such as having knowledge on customer services, SEO, an expert in social media, up-to-date with new techniques for social media marketing and so on. The average salary of a Social Media Manager ranges from $60,000 to $110,000 per annum.

Digital Business Consultant

A Digital Business Consultant helps in developing and executing digital marketing strategies and assists clients in endorsing their products for customer sales. They need to oversee advertising campaigns, monitor sales, etc. To become a Digital Business Consultant the candidate should have knowledge of digital marketing, SEO, communication skills, work experience as a digital marketing consultant in other companies, etc. The average salary of a Digital Business Consultant is $60,000 to $110,000.

Conclusion

Digital Marketing is opted by most companies as they help in boosting up your product sales and ensures that the advertisement globally. It is very cost-efficient; traditional ways of marketing require posters, etc. whereas digital marketing is cost-efficient. You can adjust any information or updates regarding a product much more easily and efficiently. Overall Digital Marketing is opted by companies as the technology is advancing.