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MBA In Marketing

MBA in Sales & Marketing is one of the most traditional sectors of management education and one of the most famous among students owing to various job opportunities in store. Every business, be it national or global, needs a marketing team that can spread the brand through actions, including publicity, advertisements, sales, media and entertainment. Nowadays, a new category of marketing, online or digital marketing, has become the trend among contemporary students as corporations use social media for brand publicity. In today’s online environment, businesses must reach a worldwide audience. It has to operate in a dynamic and complicated digital world. Employers are searching for marketers that can adapt and thrive in this changing environment since traditional marketing approaches are being phased out.

mba in marketing intro

What is an MBA in Marketing?

An MBA in Marketing has become one of the most sought after programs by students and recruiters in recent years. With the transformation to digital and social media marketing, many companies now have in-house marketing teams specialising in drawing traffic and clients to the organisation.

There are several jobs in the field of marketing. However, the specialisation in MBA in marketing doesn’t restrict the degree holder from seeking marketing careers alone. The skill-set can be used towards several other career choices, from consulting to entrepreneurial management. Internships are typically part of an MBA Marketing degree. It’s possible, however, that it won’t be available for a one-year MBA programme. An MBA in Marketing is for you if you wish to work in the media, promotions, sales, entertainment, or general management.

Benefits of Studying MBA in Marketing

mba in marketing benefits

It’s no mystery that marketing is a magnetic field, and it is steadily growing and developing. However, those who cannot keep up with newly surfacing drifts and technologies are left behind soon.

MBA graduates are well competent in trading with swiftly and fundamentally altering environments. Adaptability and productive problem-solving abilities go a long way towards achieving the goals in the marketing world.

Marketing is an essential component of a company’s functionality, so the fundamental link between an MBA and marketing skill virtually goes without speaking, mainly because an internationally acknowledged degree will give in-depth insight to marketers about marketing operations.

An MBA can be astonishingly beneficial to any career, but it can have an extraordinarily decisive influence on a marketing career. Additionally, the accessibility of finishing an online MBA nowadays contains several benefits, such as career improvement, acquaintance growth, rise in salaries and many more.

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MBA in Marketing Syllabus

mba in marketing courses

Core courses in MBA in marketing syllabus are:

  • Information Technology for
  • Managers
  • Fundamentals of Management
  • Accounting for Marketing Managers
  • Organisational Behaviour
  • Statistical Methods for Business
  • Decisions
  • Business Communication
  • Principles of Marketing Management
  • Retail Marketing
  • Personality Development
  • Financial Management
  • Human Resource Management
  • Consumer Behaviour
  • Marketing Research
  • Quantitative Techniques
  • Indian Ethos and Values or
  • Environmental Science
  • E-Business Fundamentals

Some of the elective courses are:

    • Retail Buying Techniques
    • Emerging Marketing Concepts
    • Direct and Event Marketing
    • Marketing for Non-Profit
    • Organisations
    • Marketing Audit
    • Contemporary Marketing
    • Management
    • Marketing Decision

Eligibility for MBA in Marketing 

eligiblity
  • A candidate’s undergraduate GPA is also taken into keen consideration for securing admission in the program.
  • A candidate’s undergraduate GPA is also taken into keen consideration for securing admission in the program.
  • To pursue MBA in Marketing, the requirement is any graduate with a 3 or 4 years bachelor’s degree with an aggregate of 45% or above or any other equivalent degree from a recognised university.
  • However, some of the universities/Institutions are asking 1 or two years of work experience. However, you can get admission to most universities with a bachelor’s degree and entrance test.

 

  • Almost all universities accept applications, and most of them need an entrance exam for admission. The students must have appeared for either of the qualifying tests like GMAT or GRE.

 

  • Some of the colleges hold their own eligibility entrance tests, whereas the common entrance test is organised at the national level. For national students, MAT, CAT, XAT, SNAP are few entrance tests.

 

  • MBA being a manager’s degree requires ideally around 4 to 6 years of work experience for admissions in the top B-schools.   

 

  • English proficiency test is mandatory. For international students, a minimum of 50% in the qualifying exam such as TOEFL, IELTS, GMAT and GRE band scores are mandatory. Graduation and entrance test, GD & PI also are focused upon.

 

  • Some of the colleges hold their own eligibility entrance tests, whereas the common entrance test is organised at the national level. For national students, MAT, CAT, XAT, SNAP are few entrance tests.

 

  • All schools require a GMAT score of 600 or above.

 

  • Proof of English proficiency like a TOEFL is strictly required with a minimum score of 600 in paper-based and 250 in computer-based.

Entrance Tests and Admission Process for MBA in Marketing

mba in marketing entrance exams

Top universities at the global level accept entrance exams score to give admission. Such few tests are TOEFL, IELTS, and GMAT.

GMAT is given preference over some of the tests. A high GMAT score is preferable everywhere. You need verbal ability and quantitative ability along with High GMAT score to get admission in top universities. Even if you have studied in English medium still English proficiency test is compulsory. Minimum band score is 6.5 and not less than 5.5.

Few universities accept applicants without GMAT and GMAT is not mandatory for them and they replace GMAT with a personal interview. But if you want to get into university without taking any chances of not getting in, then an ideal GMAT score is all you need.

TOEFL and IELTS are English proficiency tests which are needed for you to prove your English efficiency verbally and quantitatively, to get into any university you need a minimum of 6.5 band score and not less than 6.0.
Few schools accept GRE scores too. But GMAT gives you an edge over all other scores.

Some of the entrance tests for students to get into any Indian universities, who are willing to study nationally are CAT, XAT, MAT, ATMA and many more.

Admission Process MBA in Marketing 

 

  • Almost all the top business schools have two rounds of intakes – one in February and one in July. However, some universities offering trimesters hold the intake process in November.
  • Almost all the top business schools have two rounds of intakes – one in February and one in July. However, some universities offering trimesters hold the intake process in November.
  • In order to secure an admission, you will need to apply to the preferred school with 6 months in advance. After which, you will be called for a standardized entrance test.
  • Some of the essential documents that one should carry in the interview rounds are-:
  1. The school’s application form stating your name, age, and other basic information
  2. A one-page CV that displays your academic and professional details
  3. LORs, SOPs, and Essays – on which you will be judged upon

Required Skill Set :

  • Communication skills
  • Fluency in English
  • Analytical skills
  • Problem-solving skills
  • Management skills
  • Research-oriented
  • Interest in changing financial trends and economies of other countries
  • Business aptitude.

When you apply for a particular university there are few components in the application they prefer, Some of them are mentioned below:

  • GMAT score
  • GMAT Quant percentile
  • MBA essays
  • MBA admission interviews
  • Undergraduate GPA
  • Recommendations
  • Undergraduate college reputation
  • Length of experience
  • International experience
  • Industry of employment
  • Undergraduate major
  • Language proficiency
  • Statement of purpose

Top Universities That Offer MBA in Marketing

top universities

Luckily, several business institutions provide MBA in Marketing programmes, which usually give up-to-date information about developments in the discipline. Some MBA programmes in Marketing may probe into particular topics such as branding, marketing analytics, and digital marketing, along with several other subjects.

Universities that offer MBA in Marketing At Global Level are:

Kellogg School of Management, Northwestern University, Evanston, Illinois

  • Duration of Course: 2 years
  • Course Fee: $71,544 per year

The Fuqua School of Business, Duke University, Durham, North Carolina

  • Duration of Course: 18 months
  • Course Fee: $68,200 per year

The Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan

Duration of Course: 2 years

Course Fee: $68,646 per year

The Wharton School of the University of Pennsylvania

Duration of Course: 2 years

Course Fee: $72,300 per year

The Columbia Business School at Columbia University, New York

Duration of Course: 2 years

Course Fee:$74,400 per year

Harvard Business School, Harvard University, Boston, Massachusetts

Duration of Course: 2 years

Course Fee: $73,440 per year

The Graduate School of Business, Stanford University, Stanford, California

Duration of Course: 2 years

Course Fee: $70,590 per year

The Leonard N. Stern School of Business, New York University

Duration of Course: 2 years

Course Fee: $71,676 per year

The Haas School of Business, University of California–Berkeley, California

Duration of Course: 2 years

Course Fee: $61,442 per year

The Anderson School of Management, University of California-Los Angeles

Duration of Course: 2 years

Course Fee: $59,866 per year

The Booth School of Business, University of Chicago, Illinois

Duration of Course: 2 years

Course Fee: $72,000 per year

Career Opportunities After MBA in Marketing

mba in marketing salary

After completing an MBA in marketing, the available employment opportunities with a variety of career options are:

  • Brand Manager
  • Account Manager
  • Research Manager
  • Business Development Manager
  • Marketing Analytics
  • Monetisation Manager
  • Sales Manager
  • SEO Manager

There is a vast MBA in marketing scope. The latest report by Forbes examined the best firms for MBA in marketing graduates to serve at, and the organisations were picked appertaining to

  • How much they invest in their employees with coaching, exposure and multi-functionality
  • How much they spend on strategic marketing.
  • If marketers are compatible with general managers vs marketing communication specialists.

The top 10 organizations were as follows:

  • Procter & Gamble (P&G)
  • Pepsi.Co
  • Unilever
  • Google
  • American Express
  • Coca-Cola
  • General Mills
  • Amazon
  • Apple
  • Starbucks

Salary after MBA in Marketing

Due to the variety of job functions and areas in the career of marketing, MBA in marketing salary for graduates can be extensively diverse. Nonetheless, premium software company PayScale discovered that the average base pay for MBA in marketing graduates in 2019 is US$93,000.

Marketing managers can get salaries varying from about US$48,000 to US$115,000. For marketing directors, it is around US$63,000 to US$162,000. Chief Marketing Officers (CMOs) can get salaries of up to US$273,000 with experience.
The MBA in marketing salary is primarily based on your position and the location of your employer or an organisation. Larger companies tend to pay higher salaries and also offers bonuses and benefits more generously.

Top Marketing MBA employers, according to PayScale, are:

    • Amazon.com Inc: $115,000 – $152,000
    • General Electric Co (GE): $90,000 – $154,850
    • Cognizant Technology Solutions
    • Corp: $104,914
    • Deloitte Consulting LLP: $172,000
    • L’Oréal USA: $94,000

    The countries that pay the highest salaries for marketing managers have strong economies, although some of those cities with the largest economy (like New York, California, and Texas) pay significantly lower salaries than some of their counterparts, like Connecticut, Illinois, and New Jersey.

Marketing management is a very progressive field, and with time, marketing has emerged. Before, marketing management fundamentally revolved around advertising and promotional events. However, nowadays, Digital World marketing management has become more productive, which has grasped everyone’s attention.

An MBA in marketing can help you in creating a path to a high-ranking job within this sector. An MBA in marketing scope includes a profitable income and an exciting career with the scope for growth. But more significantly, people like working in marketing. A study of 230 people with an MBA in Marketing carried by PayScale discovered that they rated their work as “remarkably satisfying,” with a 5 out of 5 ratings.

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MBA without Work Experience

You could either can go for a Masters in Management which is a great fit for recent grads or a specialized Masters which requires less work experience and is a good fit if you are sure you want to go into a particular field, such as Marketing, Finance, Supply chain and so on.