MBA IN SALES AND MARKETING
Overview of MBA in Sales and Marketing
The most important aspect of any business organization is to maximize sales. This is the most prominent way of earning profits. In order to maximize sales, the firm must devise foolproof marketing strategies to introduce their latest products to the target audience.
A Masters in Business Administration in Sales and Marketing equips one with all the necessary knowledge that they need to maximize the sale proceeds of a company and the right marketing strategies that must be adopted at the right time. An MBA program prepares one for the kind of experience that they need before fitting into such an important position in any esteemed organization. An MBA in Sales and Marketing is the most popular course specialization at this level, seconded only by finance.
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Course structure of MBA in Sales and Marketing
Any specialized MBA program across the world is a 2-year (24 months) long course with 4 semesters. The various subjects that one needs to study throughout these 4 terms are listed below:
- Management concepts and organizational behavior
- Managerial Economics
- Accounting for Managers
- Environment and Law
- Research Methodology
- Financial Management
- Marketing Management
- Human Resource Management
- Operations Research and Management
- Management Strategies
- Consumer Behaviour
- Marketing Research
- Industrial Marketing
- Logistics and Supply Chain Management
- Retail Marketing
- Rural Marketing
- Services Marketing
- Advertising and Sales Promotion
- Customer Relationship Management
- Global Marketing Project
*While the course structure and basic modules remain the same across all universities, the distribution certainly differs. We have only tried to present a rough overview.
Top Universities to pursue MBA in Sales in Marketing
There are several universities across the world that offer this course, we have only tried to limit our list to the top 10 marketing programs, in no particular order.
Graduate School of Business, Stanford University
The Graduate School of Business at Stanford University is undoubtedly one of the best business schools across the world. According to QS, It is ranked #1 for an MBA in Marketing. The average GMAT score required for consideration is 732 and the tuition fees is anywhere between $110,000 – $120,000.
Kellogg School of Business, Northwestern University
Ranked 10th in the world for an MBA in Marketing, Kelloggs is situated in Evanston, Illinois. The duration of the course here is 21 months and the tuition fee range is $70,000-$80,000. Any incoming class at Kelloggs boasts about 38% of international Students. The school also offers several joint degree programs with Northwestern’s engineering, medical and law schools.
Anderson School of Management, University of California Los Angeles
Situated in the vibrant Hollywood city of Los Angeles in California, The Anderson School of Management, affiliated to UCLA is ranked 13th in the world. The duration of the program is more than $120,000 making it one of the most expensive programs in the world. The duration of the program is 21 months and each incoming class comprises about 33% of international students.
ESADE Business School, Barcelona
The ESADE Business School in Barcelona, Spain is a premier institute for an MBA degree in all of Europe. QS ranks it at the 17th position overall. The average GMAT required for applying is 665 and the duration of the program is 18 months. The tuition fee here ranges between $70,000 and $80,000. 94% of an incoming class in ESADE are international candidates making ESADE a truly global school.
Harvard Business School, Harvard University
The only Ivy-league school in our list, Harvard needs no introduction. Consistently ranked as the best university in the world, at present, QS ranks HBS at #5 for its MBA program. Harvard asks for a GMAT score of 730 or higher for the course which lasts for a full 24 months. Harvard is an expensive school that charges upwards of $120,000 for its MBA program. 37% of the students in an incoming class at Harvard are international students. With a class size of 930, Harvard Business School is one of the biggest institutes in the world.
IE Business School, Madrid
Located in Madrid, Spain, QS ranks the MBA program here at the 14th position all across the world. The average GMAT score required for application is 685 or higher and the tuition fee ranges between $80,000 and $90,000. The school asks for an average work experience of 7 years before application.
Kelley School of Business, University of Indiana at Bloomington
Ranked at the 33rd position all across the world, the Kelley School of Business required an average GMAT score of 675 for application. The tuition fee here ranges between $50,000 and $60,000. Kelley has a class size of 184 with 36% international students. The average work experience required is 5 years.
Ross School of Business, University of Michigan at Ann Arbor
Ross is best known for its signature seven-week program that challenges students to apply all that they have learned in class into solving a complex business challenge for a sponsoring organization. This program is called the Multidisciplinary Action Project (MAP). QS ranks Ross in the 19th position in the world. The duration of the program here is 20 months and the tuition fee is greater than $120,000 making it one of the most expensive state schools in the world. The average GMAT score required for application is 720. 32% of students in a class of 423 candidates are of international origin.
Bocconi University, Milan
The SDA Bocconi School of Management is ranked 23rd globally and is the only 1-year long program in our list. Located in Milan, Italy, Bocconi charges $60,000 – $70,000 as tuition fee. The smallest school here with a class size of 93 only, SDA Bocconi has 74% international students. The average work experience required for application is 5 years.
Tepper School of Business, Carnegie Mellon University
Another extremely popular school in our list, the Tepper School of Business is located in Pittsburgh, Pennsylvania. It is ranked 39th in the world by QS and charges a tuition fee above $120,000. The average GMAT score required for application is 690 and above. Tepper has a class size of 236 where 34% of the students are international candidates. The average work experience required for application is 6 years.
Jobs and Salaries after MBA in Sales and Marketing
After finishing the MBA program from a distinguished university, you are bound to land a great job if you wish to enter the job market. The various positions that you can be hired for include:
- Media Planner
- Market Research Analyst
- Area Sales Manager
- Sales and Marketing Manager
- Brand Manager
- Business Development Executive
- Business Development Manager
Regardless of your position in the firm, your main task will be to analyze business analytics and conduct thorough market research to understand what kind of marketing strategies need to be adopted with the sole purpose of boosting sales.
While the salaries received by each person is different and is loosely based upon the university at the time of graduation and the actual position and experience of the candidate in the field, starting salaries usually range between $120,000 and $145,000 based on the school.
An MBA in Sales and Marketing is the perfect choice for you if you happen to be someone who is immensely interested in business and the working of markets. This career has no end to the opportunities that it offers and it can take you to great heights if harnessed properly.
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