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MSc Marketing in UK: Top Colleges, Fees, Scholarship, and More

A full-time MSc Marketing in UK generally lasts one year and is designed to improve students’ basic business knowledge. It teaches marketing tactics, brand management, distribution, efficacy, pricing, segmentation, and other related concepts. Admission requires a bachelor’s degree in marketing or a closely related field. Some UK universities do, however, also accept applicants from the sciences, the arts, and other fields.

The program’s main objective is to develop students’ skills and increase their knowledge of marketing theories and principles. The average annual course cost at top universities in the UK that offer an MSc in Marketing ranges from 20,000 GBP to 29,500 GBP (or 19 lakhs to 28 lakhs INR). Compared to the fees, graduates are offered an entry-level salary of 37,000 GBP per year (35.4 lakhs INR). Up to 132,000 GBP, or 1.26 crore INR, can be paid out annually in this manner. Graduates with a degree in marketing are typically hired for managerial or associate positions.

Why MSC Marketing in UK


Here are some justifications for enrolling in an MSc Marketing in UK:

  • According to the QS News Ranking for 2022, two UK universities are among the top 10 worldwide for master’s programs in marketing.
  • In the UK, the number of marketing and advertising jobs increased from 144,000 in 2009 to 171,000 in 2019.
  • While other nations, such as the USA, Canada, etc., require 1.5 to 2 years to complete, the UK only needs one year to complete a master’s degree.

Why Should You Pursue MSc Marketing in UK


Before investing your time and effort in any course, it is critical to have firsthand knowledge of its highlights. So, let us begin our discussion by learning about the advantages of studying MSc Marketing in UK.

  • Mastering Business Skills: Students who pursue the best marketing masters programs in the UK learn a variety of skills. The programs help you improve your communication and presentation skills. They will also teach you how to target customers, their needs and requirements, and how to outperform your competitors in the market.
  • Various Specializations: The best marketing masters universities in the UK provide a diverse range of topics and specializations. Social media marketing, email marketing, offline marketing, influencer marketing, and other methods are examples.
  • Networking: Studying Marketing in the United Kingdom will allow you to broaden and strengthen your network. As a marketing student, you will be able to make contacts and learn skills that can be applied across business sectors.
  • Job Prospects: The primary reason for pursuing any course is the career opportunities it provides. MS in Marketing UK makes you eligible for and in high demand for many reputable marketing jobs at top companies such as Amazon, HSBC, Google, and others.

Top MSc Marketing in UK Programs

An international student’s primary goal when preparing to study abroad is to gain admission to one of the most prestigious institutions.

According to the QS World University Ranking for Accounting and Marketing 2022, the best institutions in the UK offer master’s degrees in marketing, as well as program costs.

University Courses Offered Total Exam Fees (in GBP)
Imperial College London MSc Strategic Marketing 29,500
University of Manchester MSc Marketing 24,000
Warwick University MSc Marketing and Strategy 29,250
Cranfield University MSc Strategic Marketing 24,500
University of Edinburgh MSc Marketing 23,950
Lancaster University MSc Advanced Marketing Management 23,000
University of Birmingham MSc Marketing 22,500

The Imperial College in London

Imperial College London has one of the best marketing master’s programs in the country. It investigates marketing strategy fundamentals, new technologies, and popular marketing opportunities. Students who complete this program are prepared for a marketing career in a variety of business or entrepreneurial ventures.

University of Warwick

The MS Marketing program at Warwick Business School is intended for students with little or no marketing experience. The course aims to provide specific insight into the marketing world as well as study key aspects of business. If you are interested in business, this course will undoubtedly benefit you.

The Edinburgh University

This MS in Marketing UK program from Edinburgh University provides students with in-depth knowledge of marketing from both a practitioner and academic standpoint. As a result, people can approach marketing problems in novel ways. The program also assists those in management-related disciplines in developing into innovative marketing professionals.

University of Cranfield

Cranfield University is one of the top marketing schools in the United Kingdom. The MSc Marketing course here is designed to help students develop expertise and advanced knowledge in order for them to become marketing experts. It covers all of the major areas of marketing in the curriculum.

Birmingham University

The University of Birmingham’s Master’s in Marketing UK program begins each September. It is a one-year course that assists students in developing marketing expertise as well as the analytical, critical, and ethical skills needed for a successful career. At the University of Birmingham, industry workshops and career support help students develop transferable skills such as resilience and agile working.

The University of Manchester

The Alliance Manchester Business School offers this program. It enables individuals to gain a critical understanding of key areas in marketing. Students in the program can also apply for international exchange programs to broaden their horizons and increase their employability in the global market.

Pursuing MSc Marketing in UK


The Masters in Marketing UK is a full-time one-year program that teaches students marketing strategies, marketing management, brand management, consumer behavior, segmentation, digital marketing, and other topics. The primary goal of this course is to improve individuals’ foundational business knowledge. Students in MS in Marketing UK learn the theory and practice of marketing through university-taught modules. This program’s unique teaching approach provides students with a more immersive learning experience, allowing them to specialize in a chosen pathway.

Information About MSc Marketing in UK

Your master’s degree in marketing will give you the analytical abilities and marketing knowledge needed for a variety of exciting marketing roles. The program’s taught components are delivered during the first two terms, and research and practice are covered during the third term.

The required course modules for this program, which you may complete in the UK, are listed below: 

  • Advancement seminars in marketing
  • Market research and analysis
  • Marketing Techniques
  • Communication through integrated marketing
  • Knowing how consumers behave

Marketing degrees are quickly becoming one of the most sought-after specializations among students as the number of marketing jobs is expanding quickly. In the UK, students interested in pursuing advanced degrees in marketing can choose between a master’s degree in the subject or an MBA with a marketing concentration.

MSc Marketing in UK Admission Requirements and Eligibility Criteria

The requirements and needs for an MSc in Marketing in the UK vary depending on the university you select. Top universities in the UK have the following basic requirements for master’s degrees in marketing:

1. Undergraduate Degree

You must obtain a bachelor’s degree with a minimum GPA of 2.1 from a UK university or a degree of equal standing from a recognized institution.

2. Requirements in Language

For admission to UK universities, the English proficiency test is a requirement for all prospective international students.
The tests’ minimum results are:
IELTS: 5 – 7.0
TOEFL (iBT): 100
PTE: 70 – 76


GMAT and GRE scores are not necessary for admission to the MSc Marketing program in the UK. At some prestigious UK universities, they might serve as an added benefit during the admissions process.

4. Work Background

Having relevant work experience is not required, but it might improve your chances of getting accepted. Therefore, during the application process, please mention any work experience you may have.

5. Visa and passport

All international students who wish to enroll in any course at any university in the UK must have a current passport and student visa. Do not forget to submit your visa application at least 3 months before the anticipated departure date.

Application Materials for the MSc Marketing in UK

A few documents are needed for admission to the MS Marketing in UK program. The following list includes some typical document specifications:

  • Transcripts for every qualification in education
  • Resume or a CV
  • LOR stands for Letter of Recommendation.
  • SOP stands for Statement of Purpose.
  • GRE and MAT score reports
  • Certification of prior employment
  • A statement outlining your motivations for choosing to study MSc Marketing in UK. Be sure to mention any prior accomplishments you may have as well as your area of expertise.

After discussing all the prerequisites and eligibility requirements, let’s move on to the admissions procedure.

Admissions Process of MSc Marketing in UK

The following is a step-by-step guide for applying to UK master’s programs in marketing: 

  • Once you’ve chosen the MSc Marketing in UK program you want to enroll in, search for the best school that offers that program.
  • Visit the university’s official website and gather all information about eligibility and the admissions procedure.
  • Upload scanned copies of all the necessary paperwork (transcripts, a resume, IELTS or TOEFL results, scorecards).
  • Fill out the appropriate application form, then pay the fee.
  • You will receive a conditional offer letter once everything is completed, and if you pass your interview, you can reserve a spot at the desired university after clearing that.
  • By paying your deposit and accepting the university’s terms and conditions, you are finished.

Average Cost of a MSc Marketing in UK


When submitting an application to an overseas institution, a number of costs must be taken into account, including pre-arrival fees, tuition, living expenses, and more. For the most part, it is advantageous for international students to be aware of the expenses related to their studies. In addition to estimating the potential total fees students may be charged, it aids in their planning.

Cost of Studying MSc Marketing in UK

The cost of living and tuition at the university are the two biggest determinants of the overall cost of an MSc in Marketing in the UK.

Student fees

Universities in the UK charge different amounts for the MSc in Marketing. The cost varies according to the specialization or type of course you select. An annual tuition fee of between £25,000 and £38,000 is considered to be the average.

Living expenses

Your preferences and way of life will affect how much it costs to live in the UK. International students can expect to pay between £1,215 and £1,715 per month in costs per year. Every amenity is covered, including lodging, food, transportation, office supplies, leisure activities, etc.

Scholarship for MSc Marketing in UK

Most international students require financial assistance or scholarships to cover the costs of living and studying in the United States. The United Kingdom provides a large number of scholarships at both the undergraduate and postgraduate levels.

University Scholarship offered Award Value in GBP
University of Manchester Alliance MBS Masters Scholarships for UK/EU/International Students Tuition is paid in full.
University of Warwick WBS Scholarship 50% of tuition fees
University of Edinburgh Business School International MSc Scholarship From £4000 to £10000
University of Cranfield Cranfield Scholarship Variable

Job Opportunities After MSc Marketing in UK


A marketing professional in the United Kingdom earns an average of 140,000 GBP per year. Due to the obscurity of local UK experience, you should not expect a high starting salary. If a person has a strong marketing background before applying for a master’s degree, it will undoubtedly help them land a good job.

Following a Masters in Marketing, job opportunities include Digital Marketing Manager, Market Development Manager, Market Research Analyst, Market Research Manager, and others.

Job Title Average Annual Salary in GBP
Digital Marketing Manager 157,000
Market Development Manager 178,000
Market Research Analyst 144,000
Market Research Manager 146,000
Marketing Analyst 126,000
Marketing Associate 93,600
Marketing Specialist 111,000
Product Marketing Manager 167,000

A marketing degree will open many doors for you in your career because it is an essential and in-demand job for most businesses. Marketing skills and techniques can be applied later in life when pursuing other degrees such as advertising or business management. Marketers in the United Kingdom are hired with handsome packages by large multinational corporations such as Google, L’Oreal, and Volkswagen, fulfilling their dream.


In today’s world, the scope and importance of marketing are enormous. However, in order to be successful in this field, you must possess the necessary skills and knowledge. An MSc in Marketing from the United Kingdom can assist you with this. This program is popular in the United Kingdom because it allows individuals to learn a variety of skills and specialize in a specific area of interest.

An MSc Marketing UK degree will open many doors for you in your career. The techniques and skills you will learn in this course will be useful later in your career in brand management and advertising. After completing MSc MArketing in UK, graduates are hired by companies such as Google, Volkswagen, and L’Oreal.

All of the UK universities and graduate schools mentioned above are among the best places to pursue an MSc in Marketing and Master in Management. These institutes will teach you group and teamwork skills in addition to key marketing concepts.


1- Is a Master's degree required for marketers?

Having a Master’s degree can be advantageous for marketers. It aids in the development and maintenance of advanced knowledge, key skills, and industry awareness in individuals. As a result, they will be able to take the next step toward a bright future marketing career with the necessary practical skills.

2- How much do MSc Marketing graduates make in the United Kingdom?

The average annual salary for MSc marketing graduates in the United Kingdom is 73,000 Pound Sterling. These figures could apply to positions such as Brand Manager, Digital Marketing Executive, Market Research Analyst, and Social Media Specialist.

3- Is it worthwhile to pursue an MSc in Marketing in the United Kingdom

Yes. Masters in Marketing in the United Kingdom is valuable enough to advance your career in business and marketing. The course provides students with all of the skills they need to succeed in the current market.

4- Is the GMAT required to pursue a Masters in Marketing in the United Kingdom

The GMAT is not required to study for a Masters in Marketing at the top universities in the UK. A good GMAT score, on the other hand, may bring you to the attention of university admissions officers.

5- Is work experience required to pursue a Masters in Marketing in the United Kingdom

No. Work experience is not required to pursue a Masters in Marketing in the United Kingdom. However, prior experience may be beneficial in helping you better understand the course content.

6- What jobs are available after completing a Masters in Marketing in the United Kingdom

After finishing their MS in Marketing UK course, graduates are placed in a variety of job positions. Popular occupations include: 

  • Digital Marketing Manager
  • Social Media Specialist
  • Market Research Analyst
  • Marketing Manager
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