The Problem

Ankita ventured into the start-up world right after college, but despite initial success, her start-up folded due to financial mismanagement. This failure haunted her, making her doubt her business acumen and the appeal of her profile to prestigious B-schools.

Our Strategy

Ankita's start-up journey was more than a failure; it was a lesson in resilience and growth. We chose to focus on her entrepreneurial spirit and how she learned from her past. Our plan was to share her story with Cornell, emphasizing how their MBA program would provide the perfect foundation for her to restart her entrepreneurial journey. This strategy was about turning her start-up setback into a stepping stone, showcasing her potential to succeed with better preparation and guidance.

How we Implemented our Strategy

We laid out the challenges Ankita faced with her start-up, emphasising the key learnings about business sustainability and financial management. We highlighted how these learnings drove her to seek a role in a fintech firm where she excelled, leading a project that improved process efficiency by 30% and saved ₹20 lakhs over six months.
Highlighted her bounce-back by securing a managerial position in a reputable tech firm post the start-up failure. Her initiative in streamlining operations led to a 25% reduction in project delivery times, showcasing her ability to apply her learnings in a corporate setting.
We connected Ankita’s aspiration to refine her entrepreneurial skills with Cornell’s MBA program’s strong entrepreneurial focus. We particularly highlighted how she aims to leverage Cornell's extensive alumni network and entrepreneurial resources to prepare for her long-term goal of launching a fintech start-up.
By framing her journey as one of learning, growth, and a strong resolve to succeed in her entrepreneurial ambitions, we were able to present a compelling narrative. This narrative resonated with the admissions committee, paving the way for her admission to Cornell's MBA program.