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Ayesha, 24, India

Weakness

Previous year rejects from top schools, Low morale, Low GMAT

Background

Bachelors in Electrical Engineering, Visvesvaraya Technological University

Academic Percentage

92.5%

GMAT

690

The Problem

Ayesha felt the weight of her leadership void as she navigated through her professional journey. Mostly having been in individual contributor roles, the absence of formal leadership experiences felt like a dent in her profile.

Our Strategy

Ayesha's leadership wasn't about titles; it was about her impact and ability to make things run smoothly. We saw her as a leader through her actions. Our plan was to share her story of silent leadership, emphasizing how an MBA could amplify her abilities. The strategy focused on her key contributions to projects and how they demonstrated her potential for leadership, aiming to show top schools like NYU Stern that she had what it takes to be a successful leader.

how-we-implement

How we Implemented our Strategy

  • We highlighted a project where Ayesha played a crucial role in coordinating between different departments, which led to the timely completion of the project, saving the company around ₹10 lakhs and reducing the project completion time by 15%.
  • We focused on her key contributions to various projects, emphasising one where her innovative solution resulted in a 20% efficiency improvement and reduced operational costs by 10% over a quarter.
  • We constructed a narrative that showcased her potential for leadership and how an MBA from a top school would equip her with the necessary skills to excel in her desired career path, projecting a 30% increase in project management efficiency based on the learnings from the MBA program.
  • The tailored strategy enabled Ayesha to represent a profile showcasing potential leadership capabilities, securing her a seat at NYU Stern School of Business.

Result: Received admit from NewYork University Business School!

Client Remarks

"The journey with MiM-Essay was enlightening. They helped me see the potential in my profile and showcased it in a way that attracted admissions, even with a lack of formal leadership."

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