Key takeaways
- Program Overview: The UCD Smurfit School MSc in Business Analytics is a one-year, full-time program designed to equip students with advanced analytical and decision-making skills. The curriculum integrates core business analytics modules such as Data Analytics, Predictive Analytics, and Data Management with hands-on projects and real-world case studies. The program emphasizes the application of analytical techniques to solve complex business problems, preparing graduates for impactful careers in various industries.
- Class Profile: The UCD Smurfit MSBA Class of 2023 is comprised of 60 students from diverse academic and professional backgrounds. The class includes 45% female students and 55% male students, representing over 20 nationalities. The average age of the cohort is 25, with students bringing an average of 2-3 years of professional experience, fostering a dynamic and collaborative learning environment.
- Tuition Fees: The tuition fee for the UCD Smurfit MSBA program is €24,800. This fee covers the cost of tuition, essential course materials, and access to university facilities. Additional expenses such as accommodation, travel, and personal costs are not included in this fee.
- Average Salary and Employment: Graduates of the UCD Smurfit MSBA program enjoy strong career prospects, with an average starting salary of €55,000. Many alumni secure positions in top consulting firms, tech companies, and multinational corporations. The program boasts a high employment rate within three months of graduation, reflecting its robust industry connections and the comprehensive career support services available to students.
Introduction
Business Analytics applies analytical methods to solve problems and make decisions with large datasets. UCD MSBA program focuses on cutting-edge quantitative analysis, advanced decision-making, and machine learning.
It's suitable for graduates with technical backgrounds or business knowledge, and practical experience holders seeking career redirection. Full and part-time students collaborate on projects, enhancing the learning experience.
Employer support is crucial, especially for part-time students aligning with full-time schedules.
| Program length | 12 Months |
| Tuition Fees MSBA 2024 |
€24,800 |
| Program deadline MSBA 2024 |
Rolling basis |
| Intakes | 1(September 2024) |
| Application fees | €60 |
Class Profile of UCD Business Analytics
The UCD Business Analytics program is ideal for graduates of engineering, computer science, mathematics, and business (with quantitative modules). This course is perfect for those with a talent for and interest in using mathematical, computational, data-oriented, and analytical methods to solve business problems.
| Average GMAT | N/A |
| Average GRE | N/A |
| Average GPA | N/A |
| Average work experience | 3 years |
| Average age | 25 |
| Pre-MSBA industry MSBA2024 |
N/A |
| Pre-MSBA location MSBA 2024 |
N/A |
| Class size MSBA 2024 |
131 |
| Women MSBA 2024 |
41% |
| Country Represented MSBA 2024 |
14 |
Dr. Michael MacDonnell - MSc in Business Analytics-
UCD Business Analytics Rankings
UCD Business Analytics ranks 35th in the QS World University Rankings for Masters in Business Analytics 2024, 39th in the QS Europe University Rankings for Northern Europe, and 50th in the QS Sustainability Ranking. These rankings reflect the program's excellence and commitment to quality education and sustainability.
| Rankings | Position |
| QS World University Rankings - Masters In Business Analytics 2024 | 35 |
| QS Europe University Rankings - Northern Europe | 39 |
| QS Sustainability Ranking | 50 |

Program & Curriculum of UCD Business Analytics
The UCD Business Analytics program offers a technically oriented curriculum designed to enhance students' quantitative and computer skills. This course equips students with the tools to tackle management issues and make informed decisions within a business setting.
Through exposure to cutting-edge analysis techniques, students develop proficiency in implementing mathematical and quantitative methods to enhance business performance.
Additionally, the program emphasizes the development of software skills and understanding of applied information systems, essential for success in consultancy and business environments.
- Throughout the 12-month duration, students finish 9 core modules.
- In both the Autumn and Spring Trimesters, they complete 4 core modules each.
- During the Summer Trimester, they finish 1 core module and choose 2 option modules.
Autumn Trimester: Core Modules
- Introduction to Business Analytics
- Optimisation in Business
- Statistical Methods
- Programming for Analytics
Spring Trimester: Core Modules
- Data Management and Mining
- Technology Consulting
- Decision and Behavioural Analytics
- Business Decision Support Systems
Summer Trimester: Capstone Project
Plus choose 2 Option Modules
- Decision Modeling and Metaheuristics
- Statistical Learning
- Sports & Performance Analytics
- Mastering Big Data
- Hot Topics in Analytics
Note: The curriculum structure may change each year. Option modules listed are based on previous years and may also change.
Learning Programs
Global Leadership Programme (GLP): Our Global Leadership Programme (GLP) is an extra opportunity to do more stuff alongside your regular Master's classes. It helps you develop skills for work and can make you stand out when you apply for jobs.

Fees & Financing
For UCD Business Analytics, the 2024 tuition fee is €24,800, with a €60 application fee. UCD may adjust tuition fees, other charges, and program details each year.
UCD Smurfit offers a variety of scholarships, both merit-based and financial need-based. All eligible applicants are automatically considered for scholarships if they apply before the scholarship deadline.
| Tuition fee for the class 2024 | €24,800 |
| Student Association Fee | N/A |
| Application Fees | €60 |
Employment And Placement

Graduates of the UCD Business Analytics program work in fields like analytics consultancy, data science, IT, customer analytics, finance, and logistics. According to the December 2023 Graduate Outcomes Survey, 97% were employed within six months.
The UCD Smurfit Career Development Centre helps you define your career path and develop key skills through workshops, events, one-on-one appointments, and online resources, guiding you through three stages of career development.
| Average Salary MSBA2022 |
N/A |
| Offer accepted upon three months of graduation | N/A |
| Offer received upon six months of graduation | 97% |
| Reporting rate | N/A |
| Post-program job locations | N/A |
| Post MBA industries MSBA2022 |
N/A |
UCD Smurfit School Business Analytics Careers Event-
UCD Business Analytics Application: Essays & Interview
It's important to know what kind of application UCD Business Analytics is looking for. They want candidates with excellent academic and professional achievements, along with a clear sense of purpose and a genuine fit with the school's values and culture.
Essay
For UCD Business Analytics, you'll need to share contact details, upload documents, and respond to two essay questions (each around 300 words). Take these essays seriously, focusing on the program you're applying for. Avoid duplicating your CV and emphasize what makes you unique. Remember, there's no strict right or wrong approach to these essays.
Question 1 (300 words)
Please state your reasons for wishing to undertake this program. Ideally, how would you like to see your career develop over the next 5 years?
Question 2 (300 words)
We receive a large number of applications for limited places, please state why you should be selected above other applicants.
Interview Questions
The Admissions Committee will review your entire application. If your application stands out, you'll be invited for a personal interview, either in person or online. This interview gives you the opportunity to introduce yourself and explain why you're interested in the UCD Business Analytics program.
Who is suitable for the UCD Business Analytics program:
- This program is ideal for graduates from technical fields like Engineering, Computer Science, and Mathematics, who possess a knack for applying mathematical or computer-based solutions to business challenges.
- Business graduates with a background in Management Information Systems (MIS) will also find this program suitable.
- Individuals with practical work experience seeking a career transition will also benefit from enrolling in this program.
What Makes UCD Smurfit Unique?

Still wondering why Smurfit?
UCD Smurfit School: Top-ranked, globally accredited, and based in Dublin. Their mission? Inspiring change for a better tomorrow. With renowned faculty and a diverse student community, your future shines bright here.
- Accreditation: UCD Smurfit School holds the prestigious "triple crown" accreditation from EQUIS, AACSB, and AMBA. Less than 1% of business schools worldwide achieve this, ensuring top-quality, internationally recognized degrees.
- Globally Ranked: Ranked in the top 100 by The Financial Times and The Economist, UCD Smurfit School is globally recognized for excellence in business education.
- World-Class Faculty: Their faculty, recruited globally, brings exceptional talent and experience. They drive innovation and conduct impactful research published in leading journals.
- Career Impact: A UCD Smurfit School Master signals high talent. 93% of MSc graduates and 80% of MBA graduates find jobs quickly, with significant salary increases.
- Global Alumni Network: Join a network of over 107,000 alumni in 40+ international chapters. Engage with business leaders and mentors, and contribute your experiences as your career progresses.
- Range of Programmes: They offer diverse programs, including a top-ranked MBA, specialist business masters, PhD programs, and Executive Development courses. Our curriculum adapts to meet changing global needs.
- Holistic Course Structure: Our curriculum inspires creativity, critical thinking, and ethical leadership through lectures, workshops, case studies, and practical projects.
- Beautiful Campus: Located in Blackrock, 10km from Dublin city center, our campus is set in 25 acres of parkland, providing a charming and exclusive environment with top-notch facilities.
- Global Focus and International Diversity: Part of prestigious global alliances, UCD Smurfit connects with top business schools worldwide. Over half of their students come from 60+ countries, enhancing the intercultural experience.
UCD Michael Smurfit Graduate Business School-
Useful Links
| Application | How to Apply |
| Eligibility & Fees | Entry Requirements & Fees |
| UCD Events | Upcoming Events |
| UCD Alumni | Alumni Insights |
| Contact | smurfitschool@ucd.ie +353 1 716 8934 |
Conclusion
The UCD Business Analytics program opens doors for future data-driven professionals. With its thorough curriculum, expert faculty, and industry ties, the program prepares students for success in the fast-changing field of business analytics. UCD Smurfit is a top choice for MSBA education and is committed to producing skilled professionals.