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MSc In Marketing

What is MSc in Marketing and Who does it apply to?

Whether you want to venture into the marketing domain from a different sector or want to further your marketing career, an MSc in marketing is the one-stop solution for you.

The degree provides the students with advanced knowledge, the specific skill sets which are required to keep them up-to-date with the ever changing dynamics of a marketing career.

The programme fosters among the graduates, a sense of systemic vision, helping them to capture the essence of consumers. Also giving them the ability to adjust/adapt to the change in Market.

What skills will you learn during the MSc in Marketing?

  • In-depth and holistic understanding of the Basic Marketing Theories, principles, models along with the recent-most market practices.
  • To solve the marketing issues by calculated decision making based on research, analysis and extensive knowledge of Customer Behaviour.
  • Focusing on Advanced Marketing Strategies and learning in real-time how to apply those in a scenario, assisted with a thorough understanding of the statistical models and marketing software.

Most B-schools use a combination of interactive lectures and seminars along with loads of team-projects to provide a rather non-monotonic and non-theoretic approach to the curriculum. “Case Studies”, “Real-life Company Issues” as well as “Simulation Strategy” exercises all form a part of this rather exciting coursework!!

Why do I need an MSc in Marketing

Unlike General management programmes such as MIM/MBA, an MSc in Marketing is a rather specialised course aimed only at people, who have either made up their mind of venturing into the marketing sector or for professionals in the sector who want to broaden their perspective. As such, the curriculum mainly comprises of core marketing modules such as:

  • Corporate Strategy
  • Business in Society
  • Digital Business
  • Data Analytics
  • Organisational Management
  • Financial Accounting
  • Marketing Innovation
  • Sales Management

Furthermore, in order to help the students in specialising in a particular niche, students also have the option of choosing a cluster specialisation in many cases(nomenclature may be different) wherein they get to choose from a pool of marketing sub domains as discussed in the following section of electives and specialisations.

MSc in Marketing Graduates will learn to optimise internal company resources and combine this with a deep understanding of the complexities of its international markets.

Beyond the essential marketing fundamentals (toolbox, analysis, and process) the program lays strong emphasis on the managerial and digital aspects of modern day marketing as well, by focusing on Data Driven Calculations.

Highlights of the MSc in Marketing

  • Most programmes allow students to take up an Internship or submit a Dissertation on a Market Research Issue wherein they can see for themselves as to what suits them the best and accordingly decide. It is specifically good for the Non-Business Track students who have probably never come across all of these.
  • International Specialisations such as Chartered Institute Of Marketing (CIM), work towards giving professional qualification. This compensates for the student’s lack of experience in the field as well.

Teaching Methodology 


  • Interactive coursework with case reviews.
  • Team Building activities such as Group Projects, Assignments, etc.
  • Marketing Simulation Games to provide insight into cutting edge and innovative marketing techniques and a chance to implement them.
  • Corporate Partners, Esteemed Alumnus, Professionals, impart into students up-to-date knowledge of the dynamic market.
  • Mostly practical based learning with a good mix of theory and fundamentals.

Electives and Specialisations

Most MSc Marketing curriculum provides electives pertaining to different domains or completely separate tracks for a full specialised course: 

  • E-Commerce / Digital Marketing/Social Media Marketing
  • Brand Management (Luxury, Fashion, FMCG)
  • Sports/Media Management 
  • Strategic Marketing Thinking
  • Sales and Retail Marketing
  • Market Research/Consulting
  • Global Business Strategy
  • Innovation Management

Duration and Admission Requirements 

Most MSc Marketing Programmes are Fast-Track Intensive specialised masters, having a duration range of 10-12 Months, most of them being offered on a full-time basis.

The Admission requirements for these masters, is more or less, generic for all schools, with slight variation from one school to another. For most of the MSc Programmes you need to fulfill the following criteria:

  • Management Aptitude Test- GRE/GMAT (Please note, this requirement, however, is also waived by certain schools and thereby is optional for many of the programmes)
  • Well rounded, internationally Recognised Undergraduate Degree in a relevant field & transcripts (Again, several MSc Marketing programmes do not require students to have a relevant bachelor degree)
  • A professional RESUME/CV
  • English Language Proficiency Test- IELTS/TOEFL/TOEIC. (Several Schools provide waivers to its students, provided they have English as their mother tongue, is a native speaker or has done their bachelor degree from an English-medium university)
  • Letter of Recommendation (minimum 2)
  • Non-Refundable application fee(Varies from school to school)
  • Motivational Letter or Essays
  • Proof of Work Experience. (Not all programmes have mandatory criteria regarding work-ex. So while some like ESADE accepts fresh graduates into their programme, CRANFIELD needs an average of 5 years of work-ex).



Although It is not mandatory for all MSc Marketing Programmes, but a well-balanced GRE/GMAT can increase your chances of acceptance manifold.

For the top, most programmes at ESADE, HEC, ESSEC, ESCP, RSM a GMAT Score of 660+ / GRE Score of  317+ should be sufficient. The Aptitude Tests are however just a small part of your application and can often be compensated by other facets of your profile such as good undergraduate institute/ Good GPAand vice versa. 

MSc in Marketing Class Profile

Age Range21 – 26
Average GMAT660
Average GRE318
Average Work Experience1-2 years (Although freshers are expected)
BackgroundsBusiness Administration(55%), Economics(15%), Engineering(10%), Humanities(15%), Others(10%)
Average Salary38K Euros (Base Salary)

Major Recruiters of MSc in Marketing Graduates

Christian DiorHPCoca-Cola
Johnson & JohnsonKPMGL’oreal
CitiBentley MotorsVodafone
ChanelWarner BrosSiemens

Roles of MSc in Marketing Graduates

Brand Marketing/ManagerBusiness Development ExecutiveClient Servicing/Media Associate
Digital Marketing SpecialistInnovation ManagerMarket Analyst
Marketing ConsultantProject ManagerSales Manager

MSc in Marketing Ranking (EDUNIVERSAL top 40 MSc in Marketing)

RankSchool NameProgramme NameCountryCourse DurationCourse Fees (in Euros)
1ESADE Business SchoolMSc in Marketing ManagementSpain10 months26500
2Copenhagen Business SchoolMS in Economics and Business Administration-International Marketing ManagementDenmark12 months1550
3Rotterdam School of ManagementMSc Marketing ManagementNetherlands12 months17300
4ESSEC Business SchoolMS Marketing ManagementFrance12 months22000
5ESCP EuropeMS Marketing and CommunicationFrance, UK, Germany, Spain, Poland, Italy12 months17500
6HEC ParisMSc MarketingFrance8-10 months22900
7Warwick Business School- University of WarwickMSc Marketing & StrategyUK12 months32430
8BI Norwegian Business SchoolMSc in Strategic Marketing ManagementNorway24 months19840
9Manchester Business SchoolMSc in MarketingUK12 months24400
10Neoma Business SchoolMS in Decision MarketingFrance12 months15300
11Maastricht School of Business and EconomicsMSc International Business-Strategic MarketingNetherlands12 months13000
12Universite Paris DauphineMaster in Marketing & StrategyFrance24 months261
13Cranfield School of ManagementMsc in Strategic MarketingUK12 months14875
14EMLyon Business SchoolMS International Strategy and MarketingFrance12 months18500
15UCD Michael Smurfit Graduate Business SchoolMSc in MarketingIreland12/24 months (both avail.)18300
16Catolica Lisbon School of Business and EconomicsMaster in Management with specialisation in Strategic MarketingPortugal24 months11000
17Universidad Carlos III- Departmento de Economia de la EmpressaMSc in MarketingSpain12 months13500
18Aalto UniversityMaster in MarketingFinland24 months30000
19AUEB Department of Marketing & ComunicationMSc in International MarketingGreece18 months7800
20EADA Business SchoolInternational Master in MarketingSpain10 months19800
21University of Edinburgh Business SchoolMSc in MarketingUK12 months23800
22Vlerick Business SchoolMasters in Marketing ManagementBelgium12 months14900
23Audencia Business SchoolMS Marketing, Design and CreationFrance12 months14850
24University of Strathclyde Business SchoolMasters in MarketingUK12 months23000
25IAE-AIX Marseille UniversityMSc Marketing and Brand ManagementFrance12/24 months8400
26Dublin City University Business SchoolMSc in Digital MarketingIreland12 months14000
27SKEMA Business SchoolMSc International Marketing and Business DevelopmentFrance, USA, Brazil12/24 months16000-28,900
28Stockholm UniversityMaster in Consumer and Business MarketingSweden24 months9500
29Porto Business SchoolPost-Graduate in Marketing ManagementPortugal10 months6600
30University of LimerickMSc in Marketing, Consumption & SocietyIreland12 months12000
31University of Glasgow-Adam Smith Business SchoolMSc in International Strategic MarketingUK12 months23200
32Lancaster University Management SchoolMSc in Advanced Marketing ManagementUK12 months25000
33University of Groningen-Faculty of Business & EconomicsMaster in MarketingNetherlands12 months13600
34City University London-Cass Business SchoolMSc in Marketing Strategy and InnovationUK12 months27370
35University of GothenburgMaster of Science in Marketing and ConsumptionSweden24 months27390
36Toulouse Business SchoolMSc Marketing, Management & Communication, option Social Web ManagementFrance12-18 months13950
37University of LeedsMSc International Marketing ManagementUK12 months22450
38ISCTE Business SchoolMSc in MarketingPortugal18 months10500
39Aston Business SchoolMSc MarketingUK12 months20300
40NEOMA Business SchoolMSc Marketing French ExcellenceFrance15-24 months15300

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