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MSc Marketing in Ireland : Eligibility Criteria, Fees & More

An in-depth analysis of Masters in Marketing

Pursuing an MSc Marketing in Ireland offers students a unique opportunity to gain specialized knowledge and skills in the dynamic field of marketing. With its vibrant economy, rich cultural heritage, and renowned educational institutions, Ireland has become an attractive destination for international students seeking high-quality education and promising career prospects. In this blog post, we will explore the significance of a Masters in Marketing degree, the top colleges in Ireland offering this program, and the exciting prospects it offers for aspiring marketing professionals.

What is a MSc Marketing Degree?

A Masters in Marketing degree is a postgraduate program designed to provide students with advanced knowledge and skills in the field of marketing. It focuses on developing expertise in areas such as consumer behavior, market research, branding, advertising, digital marketing, and strategic marketing planning. The program aims to equip students with the necessary tools to analyze market trends, develop effective marketing strategies, and drive business growth.

Top Colleges for MSc Marketing in Ireland

When it comes to pursuing a Master's in Marketing, Ireland offers a range of top-notch educational institutions renowned for their excellence in business education. These esteemed colleges provide comprehensive programs that equip students with the skills and knowledge required to excel in the dynamic field of marketing. In this section, we will explore some of the top colleges for MSc Marketing in Ireland, known for their academic reputation and commitment to preparing graduates for successful marketing careers.

Below table shows the top 5 colleges for MSc Marketing in Ireland and their average placement percentages:

College Name Average Placement Percentage
University College Dublin 90%
Trinity College Dublin 88%
Dublin City University 85%
National University of Ireland, Galway 82%
University College Cork 80%

1. University College Dublin (UCD)

Smurfit School of Business: UCD's Smurfit School of Business offers a highly regarded Masters in Marketing program that emphasizes strategic marketing, consumer behavior, digital marketing and market research. The curriculum is designed to equip students with practical skills and industry knowledge through case studies, guest lectures, and internships. 

2. Trinity College Dublin

Trinity Business School: Trinity Business School offers a comprehensive Masters in Marketing program that covers areas such as brand management, consumer insights, digital marketing and marketing analytics. The program combines theoretical foundations with practical learning through industry collaborations and real-world projects.

3. Dublin City University (DCU)

DCU Business School: DCU Business School offers a specialized Masters in Marketing program with a focus on digital marketing, marketing analytics and strategic marketing. The program emphasizes practical skills development through live projects, industry placements and engagement with leading marketing professionals.

4. National University of Ireland, Galway (NUIG)

J.E. Cairnes School of Business and Economics: NUIG's J.E. Cairnes School of Business and Economics offers a comprehensive Masters in Marketing program that covers core marketing principles, consumer behavior, market research and marketing strategy. The program emphasizes experiential learning through industry projects and internships.

5. University College Cork (UCC)

Cork University Business School: UCC's Cork University Business School offers a dynamic Masters in Marketing program that covers essential marketing concepts, digital marketing strategies, and brand management. The program integrates theory with practical application through case studies, industry guest lectures, and research projects.

Eligibility Criteria for Pursuing MSc Marketing in Ireland

Eligibility MSc Marketing in Ireland

Before embarking on your journey to pursue an MSc Marketing in Ireland, it is important to understand the eligibility requirements for admission. Meeting the necessary criteria ensures that you are well-prepared and qualified to pursue this advanced degree. In this section, we will explore the key eligibility criteria for MSc Marketing in Ireland, including the educational background and documents required.

To pursue an MSc Marketing in Ireland, it is important to meet the following eligibility criteria:

  • Educational Background: Applicants are typically required to hold a bachelor's degree or equivalent in a relevant field such as Marketing, Business, or a related discipline. The specific academic requirements may vary among universities, but a strong undergraduate background is generally expected.
  • Standardized Tests: Submission of GMAT/GRE scores is generally required for most colleges. In general, the average GMAT scores required by most colleges typically range from 600 to 650, but it is advisable to consult the official website of the respective institution as certain colleges may have different policies regarding these test scores.
  • English Language Proficiency: For international students whose first language is not English, demonstrating proficiency in English is crucial. Most universities in Ireland require applicants to provide proof of English language proficiency through standardized tests such as IELTS (International English Language Testing System) or TOEFL (Test of English as a Foreign Language).

    Undergraduate students usually require an IELTS score of overall 6.0 with no band less than 5.5 or an equivalent TOEFL score.

Application Documents for MSc Marketing in Ireland

When applying for a Masters in Marketing in Ireland, applicants are typically required to submit the following documents:

  • Completed Application Form: An online application form provided by the university needs to be completed with accurate and relevant information.
  • Academic Transcripts: Official transcripts or records of academic achievements from all previous educational institutions attended must be submitted.
  • Curriculum Vitae (CV) or Resume: A comprehensive CV or resume highlighting academic qualifications, work experience, and relevant skills is essential.
  • Statement of Purpose (SOP): A well-written statement of purpose outlining the applicant's motivations, career goals, and interest in pursuing a MSc Marketing in Ireland is required.
  • Letters of Recommendation: Two or three letters of recommendation from academic or professional referees who can attest to the applicant's abilities, achievements, and potential.
  • English Language Proficiency Test Scores: Official test scores such as IELTS or TOEFL, demonstrating the applicant's English language proficiency, must be provided.
  • Valid Passport: A valid passport is required for identification purposes and to verify the applicant's nationality.

Please be aware that each university may have different eligibility and application materials requirements. To receive correct and current information, it is highly advised to refer to the official websites of the relevant institutions.

Living Expenses and Cost of Study in Ireland

Living Expenses and Cost of Study in Ireland

It is crucial to take into account living expenditures as well as the overall cost of study when deciding whether to pursue a MSc Marketing in Ireland. You can create a budget and make wise financial decisions if you are aware of these factors. Here are some important factors to think about:

  • Tuition Fees: For international students, the average tuition fee for a Masters in Marketing program in Ireland is approximately €10,000 to €25,000 per year. However, tuition fees may vary depending on the university, program, and whether you are an EU or non-EU student.
  • Accommodation: The average accommodation expense in Ireland can vary depending on the location and type of accommodation. On-campus university housing can range from €400 to €900 per month, while off-campus options such as shared apartments or private rentals may range from €500 to €1,200 or more, depending on the city and amenities.
  • Utilities: Utilities in Ireland, including electricity, heating, water, and internet, can cost an average of €100 to €150 per month, although this can vary based on personal usage and the size of the accommodation.
  • Transportation: Transportation costs in Ireland can vary depending on location and travel needs. Monthly public transportation passes can range from €60 to €120 while owning a bicycle can be a cost-effective option.
  • Food and Groceries: The average monthly cost for food and groceries in Ireland can range from €200 to €400 depending on personal preferences, dietary choices and shopping habits.

It is important to remember that these figures are approximate and can vary based on personal choices, lifestyle, and location within Ireland. When budgeting for living expenses and tuition fees during your Masters in Marketing program in Ireland, it is advisable to conduct thorough research, consult university websites, and consider personal financial circumstances.

Here is a comparison of the tuition fees for the top 5 colleges offering MSc Marketing programs in Ireland:

College Name Tuition Fees
University College Dublin €22,600
Trinity College Dublin €22,350
Dublin City University €17,600
National University of Ireland, Galway €14,500
University College Cork €19,300

Salary Expectations After MSc Marketing in Ireland

Salary Expectations MSc Marketing in Ireland

One of the key factors to consider when pursuing a MSc Marketing in Ireland is the potential for rewarding career opportunities. After completing your degree, you may be curious about the salary expectations and additional benefits that await you in the field of marketing. In this section - we will explore the salary expectations and the various bonuses and benefits that professionals in the marketing industry in Ireland can typically expect.

Average Starting Salary

Upon completing a MSc Marketing in Ireland, graduates can anticipate a competitive starting salary that reflects their skills and expertise in the field. While actual salaries may vary depending on factors such as industry, location, and years of experience, the average starting salary for marketing professionals in Ireland ranges from €30,000 to €40,000 per year. This provides a solid foundation for building a successful career and making significant progress in the marketing field.

Bonuses and Benefits

In addition to competitive salaries, marketing professionals in Ireland often enjoy various bonuses and benefits that further enhance their overall compensation packages. Some common bonuses and benefits offered in the marketing industry include performance-based bonuses, profit-sharing schemes, health insurance, retirement plans, paid vacation and leave professional development opportunities, and flexible work arrangements.

Employment and Career Opportunities

Employment and Career Opportunities MSc Marketing in Ireland

The field of marketing in Ireland offers a wide array of employment and career opportunities for individuals with a Master's in Marketing degree. With a vibrant economy and a thriving business landscape, Ireland provides an ideal environment for marketing professionals to excel and grow in their careers. In this section, we will explore the various employment prospects and potential career paths that await graduates of Masters in Marketing programs in Ireland.

1. Product Marketing Manager

Product marketing managers are responsible for developing and executing marketing strategies for specific products or services. They collaborate with cross-functional teams to identify target markets, conduct competitive analysis & drive product positioning.

Average Salary: €40,000 to €65,000 per year

2. Market Analyst

Market analysts analyze market trends, consumer behavior, and competitor activities to provide valuable insights to organizations. They assist in identifying market opportunities, evaluating customer needs and supporting decision-making processes.

Average Salary: €35,000 to €50,000 per year

3. Marketing Communications Manager

Marketing communications managers oversee the planning and execution of marketing campaigns, advertising initiatives, and brand communications. They ensure consistent messaging across various channels and work closely with creative teams and media partners.

Average Salary: €45,000 to €70,000 per year

4. Social Media Manager

Social media managers develop and implement social media strategies, create engaging content, manage social media accounts and analyze campaign performance. They play a vital role in enhancing brand visibility and engagement in the digital space.

Average Salary: €30,000 to €50,000 per year

5. Market Research Manager

Market research managers lead teams that conduct in-depth market research, gather consumer insights, and provide strategic recommendations to organizations. They oversee research projects, manage budgets and ensure the delivery of actionable market intelligence.

Average Salary: €50,000 to €80,000 per year

Scholarship Opportunities for MSc Marketing in Ireland

Pursuing a MSc Marketing in Ireland can be a significant investment in your education and future career. However, there are various scholarship opportunities available to help alleviate the financial burden and make your academic journey more accessible. In this section, we will explore some scholarships specifically tailored for international students pursuing a MSc Marketing in Ireland.

1. Government of Ireland International Education Scholarships

The Government of Ireland International Education Scholarships program offers scholarships to high-achieving students from non-European Union (EU) countries, including India, China, Brazil and others. These scholarships cover a portion of tuition fees and are awarded based on academic merit and potential.

2. UCD Michael Smurfit Graduate Business School Scholarships

The UCD Michael Smurfit Graduate Business School in Ireland offers a range of scholarships for international students, including those pursuing a Master's in Marketing. These scholarships are awarded based on academic excellence, leadership potential, and extracurricular achievements.

3. Trinity Business School Scholarships

Trinity Business School, located in Dublin, provides scholarships for outstanding international students enrolling in their master's programs, including marketing. These scholarships are awarded based on academic performance, professional experience, and personal achievements.

It's important to note that scholarship availability and eligibility criteria may vary, so it's recommended to visit the respective scholarship provider's website for detailed information, application deadlines, and requirements. Additionally, universities and colleges in Ireland may have their own scholarship programs specifically tailored for marketing students, so it's worth exploring the options available at your chosen institution.

Indian Students Visa Work Hour Restrictions in Ireland

For Indian students pursuing a MSc Marketing in Ireland, understanding the work hour restrictions on their student visa is crucial. While studying, many students seek part-time employment opportunities to support themselves financially and gain valuable work experience. In this section, we will provide an overview of the work hour restrictions imposed on Indian students holding a student visa in Ireland.

  • During term time, Indian students holding a valid student visa in Ireland are typically allowed to work up to 20 hours per week. This restriction is in place to ensure that students can effectively balance their academic responsibilities with part-time employment.
  • During designated vacation periods, such as summer or winter breaks, Indian students are typically allowed to work full-time, up to 40 hours per week. This provides students with an opportunity to work longer hours and potentially earn more income.
  • Indian students in Ireland are eligible to engage in various types of employment, including part-time jobs, internships, and work placements. These opportunities allow students to gain practical experience in the marketing field while studying.
  • Before starting any employment in Ireland, Indian students must obtain a Personal Public Service Number (PPS Number) and register with the Irish tax authorities. Employers usually require this number to ensure compliance with employment regulations.

Indian students must familiarize themselves with the specific work-hour restrictions and visa regulations pertaining to their individual circumstances. Additionally, they should seek guidance from the International Student Support Services or the designated International Office at their respective institution to ensure full compliance with the visa requirements and work-hour restrictions.


In conclusion, pursuing an MSc Marketing in Ireland offers top-notch education, diverse career opportunities, and a vibrant learning environment. With attainable eligibility criteria, straightforward application processes, and potential financial assistance through scholarships and part-time work, Ireland has become an attractive destination for international students. Competitive salaries, promising job prospects, and cultural richness make Ireland an ideal choice for aspiring marketing professionals. An MSc Marketing in Ireland sets the stage for a successful career in the dynamic field of marketing.

Is prior work experience required for admission to an MSc in Marketing in Ireland?

Work experience is not always a mandatory requirement but can be beneficial for certain programs or scholarships.

What is the typical duration of an MSc in Marketing program in Ireland?

Most MSc in Marketing programs in Ireland have a duration of one year on a full-time basis but some go up to 2 years as well.

Are there any English language proficiency requirements for international students applying to MSc in Marketing programs in Ireland?

Yes, international students need to demonstrate proficiency in English through tests like IELTS or TOEFL.

Are there any scholarships or financial aid options available for MSc in Marketing students in Ireland?

Yes, many universities and organizations in Ireland offer scholarships and financial aid specifically for international students pursuing MSc in Marketing programs.

What are the career prospects after completing an MSc in Marketing in Ireland?

Graduates of MSc in Marketing programs in Ireland can explore diverse career opportunities in areas such as brand management, market research, digital marketing, advertising, and consulting with potential for growth and competitive salaries.

Know Your Author
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Rohit Rajaram
Study Abroad Expert
Rohit is a results-driven individual with a strong background in Education Mentorship, Program Management and Business Development. Holding a Master's degree in Management from ESCP Business School in Paris, Rohit combines academic excellence with extensive industry experience. Throughout his career, Rohit has consistently delivered exceptional results, driving sales, increasing turnover, and achieving targets. Known for his strategic acumen, Rohit formulates and executes successful business strategies, enhancing operational quality, customer satisfaction and key bottonline drivers. As the Co-Founder of MiM-Essay, a leading Early Career Degrees application consulting company, Rohit has successfully mentored over 10,000+ students, enabling them to secure admissions in top-ranked schools worldwide with significant scholarships. Under his leadership, the company has maintained high-quality service and exceptional client satisfaction rates. With expertise in analytics, product development and business excellence, Rohit has successfully driven the success of various initiatives. Committed to constant innovation, he is expanding the company's offerings by introducing digital and technology-powered products for comprehensive education solutions.
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