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Kritika, 25, India

Weakness

Gap After Studies

Background

Bachelor's in Environmental Science, University of Delhi

Academic Percentage

97.5%

GMAT

680

The Problem

Kritika, with a non-business background and a low GMAT score of 680, felt like an underdog amidst business-oriented aspirants aiming for top B-schools.

Our Strategy

Kritika's background in Environmental Science and her lower GMAT score were unique challenges. We saw her perspective as a fresh, green angle to business. Our idea was to highlight how her approach could add a new dimension to business discussions. The strategy was to showcase her academic excellence, her impactful projects on sustainability, and how her unique viewpoint would enrich the learning experience at INSEAD and HEC Paris, turning her seemingly unconventional background into a compelling advantage.

how-we-implement

How we Implemented our Strategy

  • We showcased her exemplary academic achievement of being in the top 5% of her batch and her extensive research on environmental sustainability which got published in a reputable journal and was cited over 50 times.
  • We elaborated on her project that led to a 30% reduction in waste generation in her college, translating to a savings of ₹3 lakhs annually on waste management costs.
  • We targeted schools valuing diversity and crafted a narrative displaying her passion for integrating sustainability in business practices. We emphasised how her unique perspective could contribute to classroom discussions, enriching the learning experience for her peers.
  • The narrative, paired with a strategic school selection, spotlighted Kritika's unique background and academic prowess, enabling her admission into INSEAD’s Master in Management program.

Result: An ecstatic client with admits from Insead

Client Remarks

"MiM-Essay painted my story in a way that resonated with the schools despite my non-traditional background and low GMAT. Getting into INSEAD is like a dream come true."

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